AI Content — Deep Dive

Generation + craft

Back to Creating images with AI
AI Image Creation

Generation gets you 70%. Craft delivers the other 30% — and it's the 30% people notice.

Context

Midjourney, Flux and Ideogram do the heavy lifting; Magnific upscales; Photoshop and Firefly finish the job. Inpainting fixes hands and edges, upscaling pushes resolution past print-quality, and color grading locks the brand look across every asset.

The finishing pass

Magnific lifts resolution past print-quality, Photoshop fixes hands, edges and text, Firefly handles brand-safe inpainting, and a final color grade locks the look across the set. Without that pass, AI images look like AI images.

Where the craft is invisible

Crops, ratios, focal points, subject-edge cleanups, OG-image safe areas — small decisions that decide whether a hero image carries a landing page or just sits there.

Checklist

  • Always upscale before print or large-format web
  • Inpaint hands, eyes and typography — never ship raw
  • Color-grade the whole set, not single images
  • Test crops at hero, OG, and thumbnail sizes

More aspects

Sound like your next move?

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