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Email funnels & lifecycle automation

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Email Funnels & Lifecycle
Email funnels & lifecycle automation

From the first opt-in to the loyal repeat buyer — automated email journeys that feel personal, trigger at the right moment and quietly compound revenue while you sleep.

What you get

  • Lead magnets, double opt-in & segmentation
  • Behavior-triggered drip sequences
  • AI-personalized subject lines & copy
  • Win-back, upsell & re-engagement flows

How I build it

  1. 1Map the customer journey & key triggers
  2. 2Set up tags, segments and lead scoring
  3. 3Write & AI-assist sequences for each stage
  4. 4Measure opens, clicks, revenue — iterate weekly

Email is still the highest-ROI channel

Social platforms come and go, algorithms shift overnight — your email list is an asset you own. A well-built funnel can return €30–€70 per €1 spent. The trick is timing, segmentation and copy that actually speaks to where the reader is right now.

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How we build a funnel

We start by mapping the customer journey end-to-end — opt-in, onboarding, activation, upsell, win-back. Each stage gets its own trigger logic, segment, copy and KPI. AI helps with subject lines, variant testing and personalization at scale; humans own the voice and the offer.

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Live, measure, iterate

Once live, the funnel runs in ActiveCampaign, Klaviyo or Brevo, glued together with n8n for the edge cases (CRM sync, Stripe events, Telegram alerts). Weekly reports show what works, what to kill, and where the next 10% lives.

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Tools & stack

ActiveCampaignKlaviyoBrevon8nOpenAISupabase

Typical use cases

  • Course & info-product launches
  • E-commerce post-purchase & abandoned cart
  • SaaS onboarding & activation
Live example
behappy-kongress.com

Multi-step email funnel driving congress registrations, upsells and post-event packages — fully automated.

More workflow topics

Interested in exactly this setup?

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