Context
Once live, the funnel runs in ActiveCampaign, Klaviyo or Brevo, glued together with n8n for the edge cases (CRM sync, Stripe events, Telegram alerts). Weekly reports show what works, what to kill, and where the next 10% lives.
AI Workflows — Deep Dive
Live, measure, iterate
Back to Email funnels & lifecycle automation
Email Funnels & Lifecycle
A funnel that nobody iterates on decays. The weekly review is the product.
The weekly review
Every Monday: top 3 sends by revenue, bottom 3, deliverability health, segment growth, kill list, test list. 30 minutes, every week. That's how funnels compound.
Testing without losing trust
We only A/B test what materially affects revenue (subject lines, send time, primary CTA, offer). We never test things that confuse the reader (sender name, brand voice, send cadence).
Checklist
- Run a 30-minute weekly review religiously
- Kill underperforming flows quickly
- A/B test only revenue-moving variables
- Monitor deliverability like an SRE metric