AI Workflows — Deep Dive

How we build a funnel

Back to Email funnels & lifecycle automation
Email Funnels & Lifecycle

We build funnels journey-first, copy-second, tooling-last.

Context

We start by mapping the customer journey end-to-end — opt-in, onboarding, activation, upsell, win-back. Each stage gets its own trigger logic, segment, copy and KPI. AI helps with subject lines, variant testing and personalization at scale; humans own the voice and the offer.

Map first

Whiteboard the full lifecycle — opt-in → onboarding → activation → upsell → win-back. Each stage gets a single primary goal, a trigger, a segment, a 3-touch sequence and a kill-criterion.

AI where it matters

AI handles subject-line variants, personalization tokens and dynamic snippets per segment. Humans own the offer, the voice and the final approval. n8n glues the edge cases (Stripe events, CRM sync, Telegram alerts).

Checklist

  • Whiteboard the whole journey before any tool decisions
  • One primary goal per stage
  • Kill-criterion per sequence — no zombie flows
  • AI for variants, humans for offer & voice

More aspects

Sound like your next move?

Book a call